5 Questions to ask your marketing to Create A Great Brand Identity
Creating a brand identity starts with analyzing your #business, customers and your market. Here are 5 questions to get you started with creating your brand identity:
1. What is your brand position?
Your brand position helps explain your business’s unique value and how it benefits your customer. It should define exactly what your business does, who it’s intended for, and why your business is different from competitors.
2. What is your brand promise?
Your brand promise is what your business is committed to delivering to your customers – every single time. When thinking of your brand promise, consider every person that comes into contact with your business and what’s expected of you in every interaction.
3. What is your brand personality?
These are the traits that you want your business to be known for. Examples of this are: Dove – Purity, or Harley Davidson – Rebellious
4. What is your brand story?
This gives credibility to your brand by sharing the history and origin of your business. For example, “Our branding company has served companies in Egypt for over 5 years”.
5.What are your brand associations?
Also known as “Visual Brand Identity” these are the actual visual devices used for your brand identity. Examples include your tagline, logo and business name